Where to Buy Deodorant in Seoul: Complete Shopping Guide
Exact locations, directions & insider tips | Updated January 2025 | 18 min read
Local Insider Tip
The best deodorant selection in Seoul is found in Gangnam's department stores and Itaewon's import shops. Avoid smaller neighborhood stores - they rarely stock Western deodorants.
Seoul Districts & Shopping Locations
Gangnam District - Premium Deodorant Shopping
Deodorant Gangnam options are the most reliable in Seoul, with multiple high-end department stores stocking international brands.
COEX Mall - Starfield
Subway: Samseong Station (Line 2), Exit 5-6
Take Line 2 to Samseong Station. Use Exit 5 or 6, walk directly into the underground connection to COEX Mall. Follow signs to "Starfield" department store section.
- Shinsegae Department Store (B1-1F) - Premium international brands
- Olive Young (B2) - Limited but reliable Western selection
- Lotte Mart (B2) - Bulk options, Korean and some international brands
Lotte Department Store Gangnam
Subway: Eulji-ro 1-ga Station (Line 2), Exit 7-8
Line 2 to Eulji-ro 1-ga Station, Exit 8. Walk 2 minutes toward Lotte Hotel - the department store is in the same complex.
- 1F International Beauty - Dove, Nivea, premium brands
- B1 Health & Beauty - Old Spice, Axe, budget options
- 8F International Brands - Degree, Secret (women's section)
Itaewon - Expat Central
Itaewon deodorant shopping is tailored for expats, with multiple specialty import stores and familiar international brands.
Hamilton Hotel Shopping Center
Subway: Itaewon Station (Line 6), Exit 3
Exit 3 from Itaewon Station, walk 3 minutes toward Hamilton Hotel. The shopping center is in the basement and ground floor of the hotel complex.
- Foreign Food Mart (B1) - Extensive Western personal care section
- Import grocery stores (Ground floor) - Various international brands
- Hotel convenience store - Emergency backup options
🏪 Itaewon Foreign Food Mart
Subway: Itaewon Station (Line 6), Exit 4
Exit 4, walk straight for 5 minutes on Itaewon-ro. The store is on the right side, look for the "Foreign Food Mart" sign in English.
- Personal Care Aisle - Dedicated Western deodorant section
- Import section - Premium and specialty brands
- Pharmacy corner - Basic Korean and international options
Itaewon Shopping Strategy
Visit multiple stores in Itaewon during one trip - they're all within walking distance. Stock levels vary between stores, so having options gives you the best chance of finding your preferred brand.
Hongdae - Student Budget Options
Hongdae deodorant shopping caters to international students and budget-conscious expats with more affordable options.
🎓 Hongik University Area Stores
Subway: Hongik University Station (Line 2, 6, Airport), Exit 9
Exit 9 from Hongik University Station. Multiple international grocery stores are within 2-3 blocks of the main university area.
- University convenience stores - Basic international selection
- Olive Young Hongdae - Growing Western brand selection
- Independent import stores - Inconsistent but sometimes excellent finds
Myeongdong - Tourist Shopping
Myeongdong deodorant shopping is convenient for tourists but comes with tourist pricing. Best for emergency purchases only.
🛍️ Myeongdong Shopping District
Subway: Myeongdong Station (Line 4), Exit 6
Exit 6 from Myeongdong Station. Head toward the main shopping street. Deodorant is primarily available in department stores and larger cosmetic shops.
- Lotte Department Store Myeongdong - International beauty section
- Olive Young flagship stores - Limited Western selection
- Tourist-focused stores - Overpriced but available in emergencies
Tourist Area Warning
Myeongdong prices can be 50-100% higher than other districts. Only shop here if you're desperate or already in the area for tourism.
Emergency 24/7 Deodorant Options
Convenience Stores (Limited Selection)
- • 7-Eleven (some locations): Basic Axe/Old Spice
- • GS25 (select stores): Korean brands mainly
- • CU (rare): Inconsistent international stock
24/7 Locations
- • Incheon Airport arrivals: Duty-free selection
- • Gimpo Airport: Limited international brands
- • Hotel gift shops: Overpriced but available
Online Order Pickup Points
Order online and pick up at convenient locations throughout Seoul:
Coupang Pickup Locations
- • All major subway stations (lockers)
- • GS25 and 7-Eleven stores
- • Coupang pickup centers
- • Most apartment building lobbies
Best for: Next-day delivery, wide brand selection
iHerb Delivery Options
- • Direct to door (3-7 days)
- • Post office pickup
- • Designated pickup points
- • Customs clearance included
Best for: Natural brands, bulk orders
Seoul Shopping Pro Tips
Time-Saving Tips
- • Call ahead to check stock levels
- • Visit multiple Itaewon stores in one trip
- • Download store apps for inventory checks
- • Plan shopping around subway maintenance
Money-Saving Tips
- • Compare prices between Gangnam and Itaewon
- • Buy in bulk when you find good deals
- • Check for store membership discounts
- • Avoid tourist areas like Myeongdong
Quick Guide: Other Korean Cities
Busan
- • Shinsegae Centum City - Best selection
- • Lotte Department Store Busan - Good variety
- • Seomyeon underground shopping - Budget options
Incheon
- • Incheon Airport duty-free - Premium prices
- • Songdo Central Park area - Expat-focused stores
- • Bupyeong underground - Limited selection
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